PROJECT: Premise health brand refresh & website redesign | AGENCY: Cibo | ROLE: Art director
I was brought in to Cibo to lead the charge on the brand refresh and website redesign for Premise Health. Premise was looking for something more approachable, energetic, and fun. As competition in the online healthcare space is increasing, Premise needed a look to distinguish them from the herd.
Instead of focusing on photos of healthcare providers in healthcare offices, we decided to show what the results of a great healthcare provider are: people out in the world, enjoying their lives.
The target audiences are HR executives (primary), HR consultants (secondary), and employees with onsite healthcare (tertiary).
We began with moodboards and once the client approved we quickly applied and expanded the branding to a subset of key webpages.
The entire engagement - from concepting to website launch - took us only 3 months.