My name is Mike Mulvey and I've been leading design teams for over 17 years.

 

Synopsys

project: website design

Agency: Cibo

Role: Art Director

The redesign of the Synopsys corporate website was a 4-month long project between UX and Visual Design. My role was to establish a design language while working with (thin) brand guidelines and dense page content.

Custom backgrounds were created for each vertical with the company disciplines and pages were simplified to fit into one of 6 different Wordpress-friendly templates.

Deliverables included complete designs for desktop, tablet, and mobile as well as style guide 'toolkits' detailing all image, type, color, and layout options.

 

RadiumOne

project: brand refresh

Role: Creative Direction, Art Direction, Design

I was tasked with creating a more consistent and well thought out global brand system across all print collateral, mobile applications and online properties. As RadiumOne's first creative director my job not only involved refreshing the identity, but establishing styles and conventions that hadn't existed before.

After the workmarks and logomarks were addressed, I was responsible for overseeing the redesign of: company website, promotional videos, email newsletters, letterhead, business cards, trade show graphics, print ads, banner ads, Powerpoint decks, and one sheets.

 

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iBeacon App

Client: self

Responsibilities: Concept, UX Design, Visual Design, Logo

The iBeacon App for iOS was created to showcase the power of RadiumOne's Connect SDK. Combined with the Apple's iBeacon technology businesses can send contextual messaging as well as aggregate data on consumers based on their location. It functioned as both a proof-of-concept as well as a tool our sales team.

My first job was wireframe out the user experience for the "customer" and "beacon" modes of the app as well as create the visual design for the user interface. I worked side-by-side with the developers on my mobile team who helped me understand the capabilities and limitations of the iBeacon technology and our mobile SDK. 

Through a gamified interface, the user plays through a series of 4 levels, each one building on the previous. Level 1 demonstrates the distance-tracking possible with the iBeacon technology. Level 2 shows the power of push notifications based on a user's location. Level 3 demonstrates user segmentation—detecting which of 2 iBeacons they're closest to. Level 4 shows the user a targeted ad based on their segmentation determined in Level 3.

 

Bloomberg Sports (MLB)

Responsibilities: Creative Direction, Art Direction, Visual Design

When Bloomberg entered the world of fantasy sports they partnered with Roundarch (now Isobar) for design and technology expertise. My team and I became an embedded extension of Bloomberg Sports team at their headquarters on Lexington Avenue in Manhattan. For almost 2 years we worked with Bloomberg to not only launch but refine and evolve their product offerings.

As the visual design lead I managed a team of 3 designers and worked side-by-side with the lead UX designer and development team across desktop and mobile applications for Bloomberg. 

 

Bloomberg Sports (NFL)

Responsibilities: Creative Direction, Art Direction, Visual Design

After completing work on the fantasy apps for baseball Bloomberg Sports entered the world of fantasy football.

As with our work with their MLB applications, my team was an embedded, on-site extension of their own team at Bloomberg's headquarters in NYC. We helped them design and deploy the Decision Maker desktop and iOS applications.