Cigna Healthcare

PROJECT: website redesign | AGENCY: isobar | ROLE: Associate Creative director & Design Lead

Cigna approached Isobar as they were transitioning from targeting B2B healthcare to B2C healthcare. We pitched them more humanized, intuitive concepts that incorporated their recently refreshed brand.

I worked directly with my UX lead to synthesize the simplier user flows into conceptual visual designs.

Moodboards