Cigna Healthcare
PROJECT: website redesign | AGENCY: isobar | ROLE: Associate Creative director & Design Lead
Cigna approached Isobar as they were transitioning from targeting B2B healthcare to B2C healthcare. We pitched them more humanized, intuitive concepts that incorporated their recently refreshed brand.
I worked directly with my UX lead to synthesize the simplier user flows into conceptual visual designs.





Moodboards


