Cigna Healthcare

PROJECT: website redesign | AGENCY: isobar | ROLE: Associate Creative director & Design Lead


Cigna approached Isobar as they were transitioning from targeting B2B healthcare to B2C healthcare. We pitched them more humanized, intuitive concepts that incorporated their recently refreshed brand.

I worked directly with my UX lead to synthesize the simplier user flows into conceptual visual designs.

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CIG_RD_Home_04_1.jpg
CIG_MF_SignUp_2.jpg
CIG_MF_SignUp_3.jpg
CIG_MM_Signup_06.jpg
 

Moodboards

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