Wiley - Casual Fitness App (Pitch)
PROJECT: Mobile app UX & Design | ROLE: CREATIVE DIRECTIOn, UX, & UI DESIGN
At Last - Planning App (Pitch)
Ibeacon Geofencing App
PROJECT: Mobile app UX & Design | ROLE: CREATIVE DIRECTION & DESIGN
The iBeacon App for iOS was created to showcase the power of RadiumOne's Connect SDK. Combined with the Apple's iBeacon technology businesses can send contextual messaging as well as aggregate data on consumers based on their location. It functioned as both a proof-of-concept as well as a tool our sales team.
My first job was wireframe out the user experience for the "customer" and "beacon" modes of the app as well as create the visual design for the user interface. I worked side-by-side with the developers on my mobile team who helped me understand the capabilities and limitations of the iBeacon technology and our mobile SDK.
Through a gamified interface, the user plays through a series of 4 levels, each one building on the previous. Level 1 demonstrates the distance-tracking possible with the iBeacon technology. Level 2 shows the power of push notifications based on a user's location. Level 3 demonstrates user segmentation—detecting which of 2 iBeacons they're closest to. Level 4 shows the user a targeted ad based on their segmentation determined in Level 3.